Learning the Art of Digital Marketing
An all-encompassing content marketing strategy, organic white hat SEO practices, consistent link building efforts, and robust social media marketing, well, this surely makes it a marketing strategy digital killer.
But well, too, and you're just doing what the rest of the world is doing. Today, let's try to analyze things a little differently.
Let's try some questions first.
Remember when exactly the last time you did a competitive analysis? I don't mind you asking, but have you ever done that? If your answer is a big non-native, then you may have no idea what your digital marketing strategy looks like compared to your competitors.
Let me tell you a secret, spying on your competitors can be an unexpected surprise that can greatly help you find your own shortcomings and, in the process, help you improve in the game. I'm sure you've heard this say countless times before: keep your friends close and your enemies even closer. And in the field of online marketing, this is a quote to follow.
Look, every business that exists on this planet has at least one competitor pointing to most of the pie. So doesn't it make sense to know how your competitors are sailing more smoothly than you when they both work on the same products or services? If you look closely at it, it's a pretty creative way to better understand your target audience.
Once you're familiar with tactics, you can formulate some really killer strategies.
Target audience and traffic: I'm sure you think you have a fair idea of who your customers are and where they're coming from. But a simple analysis can determine whether any of your competitors are attracting more traffic than you or not. If they really are, it would be a good idea to go for the strategies they're looking for.
Content that matters: It's a mistake to think that everything that's original is sold. Within an industry, there is only one limited type of content that is shared. It could be anything: blog posts or quizzes and weekly surveys or q& a. Maybe your competitors know better than you do.
You can also know what's not working: the best way to progress is to learn through other people's mistakes, don't you think? Your competitors can go wrong, too. Therefore, it's a good idea to constantly monitor your marketing campaigns and learn what catches the eye and what doesn't work with the masses.
The key here is to learn from those who are better at this game. And once you've discovered key players, you'll improve their good moves and avoid their failures.
And yes, always remember that there is no substitute for originality.
But well, too, and you're just doing what the rest of the world is doing. Today, let's try to analyze things a little differently.
Let's try some questions first.
Remember when exactly the last time you did a competitive analysis? I don't mind you asking, but have you ever done that? If your answer is a big non-native, then you may have no idea what your digital marketing strategy looks like compared to your competitors.
Let me tell you a secret, spying on your competitors can be an unexpected surprise that can greatly help you find your own shortcomings and, in the process, help you improve in the game. I'm sure you've heard this say countless times before: keep your friends close and your enemies even closer. And in the field of online marketing, this is a quote to follow.
Look, every business that exists on this planet has at least one competitor pointing to most of the pie. So doesn't it make sense to know how your competitors are sailing more smoothly than you when they both work on the same products or services? If you look closely at it, it's a pretty creative way to better understand your target audience.
Once you're familiar with tactics, you can formulate some really killer strategies.
Target audience and traffic: I'm sure you think you have a fair idea of who your customers are and where they're coming from. But a simple analysis can determine whether any of your competitors are attracting more traffic than you or not. If they really are, it would be a good idea to go for the strategies they're looking for.
Content that matters: It's a mistake to think that everything that's original is sold. Within an industry, there is only one limited type of content that is shared. It could be anything: blog posts or quizzes and weekly surveys or q& a. Maybe your competitors know better than you do.
You can also know what's not working: the best way to progress is to learn through other people's mistakes, don't you think? Your competitors can go wrong, too. Therefore, it's a good idea to constantly monitor your marketing campaigns and learn what catches the eye and what doesn't work with the masses.
The key here is to learn from those who are better at this game. And once you've discovered key players, you'll improve their good moves and avoid their failures.
And yes, always remember that there is no substitute for originality.
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